Hi, After several years of testing out all kinds of articles, I have to tell you that the #1 factor for getting article views is the title. Always!
Your traffic is determined by your title!
1. Write your title as if it’s a mini-headline. That means a powerful message, with no excess words or fluff.
2. What’s in it for your reader? If the title states a benefit for the reader, that’s perfect.
3. Keep it short. People skim online; they don’t read carefully. A short title that gets to the point can be grasped with just a glance.
4. Study the titles of “Most Viewed” articles in your niche. Look for patterns, key words, or terms, and model your titles after the most popular articles.
5. Look at the articles in your niche. Which titles do YOU like the best? Which ones grab your eye immediately?
6. Use lists and numbers. My personal favorite titles always seem to contain a number or a list. For example, “6 Ways to Kick Your Junk Food Habit Today” or “3 Stock Investment Nightmares You Must Avoid.”
7. Hot tip! Try a negative title. I’ve found that a warning or other negative message can get a lot more views. So tell people what NOT to do in the title, like this: “6 Things You Must Not Eat if You’re On a Diet” or “3 Things You Should Never Say to a Car Salesman.”
8. Take weak titles and pump them up. For example… Here’s what I’d consider a weak title: “Preparing Yourself to Win Every Time.” To make it stronger, I’d first add a number and a list:
“3 Ways to Guarantee You’ll Win Every Time.”
To make it even stronger, I’d make it more specific:
“3 Ways to Guarantee You’ll Win Your Next Argument”
And maybe I’d even add the negative element to test it out:
“3 Things NOT to Say if You Want to Win an Argument”
9. If you can get your keyword into the title, great; but if not, don’t sweat it. Keywords are necessary if you want your articles to help you with SEO. In fact, if SEO is your primary purpose, you should start your title with the keyword. EzineArticles.com has very good Google PageRank, and its articles often get good search engine placement. So a good 3+ word keyphrase in your title can help get your article ranked well in the search engines. But I have found that for marketing and sales purposes — for getting those page views, click-throughs, and sales — putting your keyword first don’t always work very well. So it’s a trade off. In my experiments, I’ve found that I usually get less short-term views with a keyword in the title. But I will get more views, longer term, from the SEO value of the keyword with search engine rankings (that’s if I do all the other work for proper SEO).
I can’t stress enough the importance of your article titles — they will literally make or break your marketing efforts!
So please, take some time to study the titles of the most popular articles in your niche. And pay special attention to authors who are doing list-based articles.
Till you succeed,
Your traffic is determined by your title!
1. Write your title as if it’s a mini-headline. That means a powerful message, with no excess words or fluff.
2. What’s in it for your reader? If the title states a benefit for the reader, that’s perfect.
3. Keep it short. People skim online; they don’t read carefully. A short title that gets to the point can be grasped with just a glance.
4. Study the titles of “Most Viewed” articles in your niche. Look for patterns, key words, or terms, and model your titles after the most popular articles.
5. Look at the articles in your niche. Which titles do YOU like the best? Which ones grab your eye immediately?
6. Use lists and numbers. My personal favorite titles always seem to contain a number or a list. For example, “6 Ways to Kick Your Junk Food Habit Today” or “3 Stock Investment Nightmares You Must Avoid.”
7. Hot tip! Try a negative title. I’ve found that a warning or other negative message can get a lot more views. So tell people what NOT to do in the title, like this: “6 Things You Must Not Eat if You’re On a Diet” or “3 Things You Should Never Say to a Car Salesman.”
8. Take weak titles and pump them up. For example… Here’s what I’d consider a weak title: “Preparing Yourself to Win Every Time.” To make it stronger, I’d first add a number and a list:
“3 Ways to Guarantee You’ll Win Every Time.”
To make it even stronger, I’d make it more specific:
“3 Ways to Guarantee You’ll Win Your Next Argument”
And maybe I’d even add the negative element to test it out:
“3 Things NOT to Say if You Want to Win an Argument”
9. If you can get your keyword into the title, great; but if not, don’t sweat it. Keywords are necessary if you want your articles to help you with SEO. In fact, if SEO is your primary purpose, you should start your title with the keyword. EzineArticles.com has very good Google PageRank, and its articles often get good search engine placement. So a good 3+ word keyphrase in your title can help get your article ranked well in the search engines. But I have found that for marketing and sales purposes — for getting those page views, click-throughs, and sales — putting your keyword first don’t always work very well. So it’s a trade off. In my experiments, I’ve found that I usually get less short-term views with a keyword in the title. But I will get more views, longer term, from the SEO value of the keyword with search engine rankings (that’s if I do all the other work for proper SEO).
I can’t stress enough the importance of your article titles — they will literally make or break your marketing efforts!
So please, take some time to study the titles of the most popular articles in your niche. And pay special attention to authors who are doing list-based articles.
Till you succeed,
Dan Ohis.
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