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Wednesday, February 3, 2010

46 Things a Great Headline Will Do for You

A great headline could do so many things for you if you will take the time to write it. A great headline does not just come by; you need to invest time and attention to it. The headline is the only part of your copy or content that your readers has to see if they come across your way through any print media, so its like your PR image maker. So I will advice you invest in it. Here are some 46 things your headline will do for you. These are not by any means exhaustive.

1. Your headlines are attention grabbers for your content
2. They increase traffic to your site
3. You can become an expert for copywriting
4. Helps you gain followers and subscribers
5. They reveal the benefits of your product
6. They provoke your readers to taking action
7. It can summarize your content such that the reader knows what to expect
8. Reveals your promise to the readers
9. It’s a key element in making your marketing a success
10. Reveals what people loves, what their passion is all about at the moment
11. It can reveal the present trend in a particular niche
12. Help you to use space, time and effort
13. It can be use to create a trend
14. Can be a great link to an affiliate page
15. Can help you make more cash easily
16. You can talk to a large crowd of people who may not read your content
17. A good headline will reveal a testimony for you
18. It helps to show what others think about you, your product etc
19. People are attracted to stability, use your headlines to create one for them
20. Headline can be a call to action for the readers to do something
21. Your headline can help in making your readers want to interact with you
22. It can reveal your intentions as a writer
23. It can be a pointer to a particular direction for your readers
24. Can deter your readers from opening the page or arouse curiosity
25. Can help to announce an exciting news or something of high interest to your readers
26. It helps to reveal who you are targeting-your audience
27. Your headlines can create credibility for you
28. Help you present an irresistible offer
29. It can be use to pre-qualify your readers, so eliminating those who will may not benefit from your content
30. Can present you as an authority in your field
31. Can caused an implied effect that can lead to a caused-effect relationship
32. Leads to high search engine indexing, and SEO rankings
33. Can make your readers to like you and increase your likeability in your niche
34. Tells the language of your audience
35. Place you in the minds of your readers who may forget your content but not the headline.
36. Reveals the keywords the writer is targeting
37. As an expert in headlines copy, you can create lots of products from it
38. Helps the writer to think on its content and remain focus
39. Helps you as a writer to write quickly, as it serves as a source of ideas
40. Create an appeal to vanity, opinions, emotions etc
41. Can create a dream, fantasy with your headlines
42. Can create a social proof for the writer
43. It will help you in understanding human nature better
44. Can be use as a brand to propagate your marketing campaigns
45. They can be repeated and reuse all over again
46. A great headline sells like hot cake.

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Tuesday, February 2, 2010

How to Convert Your Content to Cash

At times new comers to the internet marketing business struggle to make a living online, it becomes a thing that most becomes desperate and others frustrated. Especially if using the content marketing avenue.
Many ask how I convert my content to cash.
Well the answer lies within the writer.

You need to find a way to get to the heart of your readers and let them like you and trust you. Show them that you are after their interest; if that is settled you easily make sales from them. Remember if they are not buying from you they are buying from someone else.
I will try to give some suggestions on how to convert your content to cash.

1. Reward your Readers Always
This seems obvious but not practised. Each time they receive an email from you let them be glad they did. Let they rush to open your mails or click to the sites you are referring them to. Why will they do this?
You reward them always. You surprise them.

You can do this by:
a. By solving a need that they might have presently
b. By entertaining them
c. By giving them suggestions to carry out that will increase their confidence
d. By granting them access to you
e. By making cookies for them- giving them what they really need and want

If this is done consistently it will create a bond between you and your readers and many will like to subscribe to you. And follow your tweets and leads.

2. Show your self as a friend and an expert
People don’t love expert who are not friendly. They believe they are pompous and they hardly learn from them. That is why you probably didn’t like your Math teacher, he knew the subject quite alright but he was not friendly. He was imposing; he didn’t let you learn at your pace he was using the school’s calendar. Well he may be right because he has a lot of ground to cover.
But in real life if you need to make impact you need to first be a friend. Show some understanding to your readers. Empathise with them and admit weakness if there is a place for one that will encourage them to aspire to continue. Don’t give them you are too dumb attitude.

Never claim to be a guru let them call you by that. Let them know where your loyalty lies- the money or their progress.
When people see they are making progress from your advice they will stand to be counted when you suggest an e-book or software that will help them the more. We buy things from those we know and trust.

3. Tell first and Sell later
This principle is the secret of great marketers. They tell you a lovely story first and when they see you are hooked they smartly introduced their product to you and before long you have purchased from them and keep ordering for more.
Don’t try to sell in your first mails, keep your sales skills at bay!
First create a relationship. Tell stories that will lead to your final product introduction. Do a romance with your readers; court them with words of confidence and interest. Point them to great materials and sites. Easily tell them to ask you questions and do try to answers promptly.
Then as you introduce your product tell them the benefits they stand to gain. Tell them how the product has helped you and others you know. Be truthful. Never, ever promote what you don’t trust! form here you can make sales easily. See how phillip mansour uses this to make sales in Banner ad Blueprint.
Give a clear call to action. Tell them what to do. Here is where I see many lose it. They never tell their client what to do next. I noticed people love to follow. They love to be told what to do. So tell them where to click. Tell them what to buy, tell them the guarantees involved in buying that product, and assure them that you will personally give them the money back if the product doesn’t do what it claims to do. You need to be savvy but don’t over sell. Readers hate it when all you do is to sell.
Use your content to build this kind of relationship, and then you can confidently ask for the sale.
Never be afraid to ask when you have the relationship. As someone wisely said you cannot make a withdrawal where you haven made a deposit!

So here you are. What are you going to do with this information?
Apply it or let it slip by? I suggest you make out a plan to see how you implement this promptly then you will likely make your online story a successful one, for knowledge not applied quickly slips away.
Go see if you can build great relationships from your list today.

Happy list building.
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