Many ask how I convert my content to cash.
Well the answer lies within the writer.
You need to find a way to get to the heart of your readers and let them like you and trust you. Show them that you are after their interest; if that is settled you easily make sales from them. Remember if they are not buying from you they are buying from someone else.
I will try to give some suggestions on how to convert your content to cash.
1. Reward your Readers Always
This seems obvious but not practised. Each time they receive an email from you let them be glad they did. Let they rush to open your mails or click to the sites you are referring them to. Why will they do this?
You reward them always. You surprise them.
You can do this by:
a. By solving a need that they might have presently
b. By entertaining them
c. By giving them suggestions to carry out that will increase their confidence
d. By granting them access to you
e. By making cookies for them- giving them what they really need and want
If this is done consistently it will create a bond between you and your readers and many will like to subscribe to you. And follow your tweets and leads.
2. Show your self as a friend and an expert
People don’t love expert who are not friendly. They believe they are pompous and they hardly learn from them. That is why you probably didn’t like your Math teacher, he knew the subject quite alright but he was not friendly. He was imposing; he didn’t let you learn at your pace he was using the school’s calendar. Well he may be right because he has a lot of ground to cover.
But in real life if you need to make impact you need to first be a friend. Show some understanding to your readers. Empathise with them and admit weakness if there is a place for one that will encourage them to aspire to continue. Don’t give them you are too dumb attitude.
Never claim to be a guru let them call you by that. Let them know where your loyalty lies- the money or their progress.
When people see they are making progress from your advice they will stand to be counted when you suggest an e-book or software that will help them the more. We buy things from those we know and trust.
3. Tell first and Sell later
This principle is the secret of great marketers. They tell you a lovely story first and when they see you are hooked they smartly introduced their product to you and before long you have purchased from them and keep ordering for more.
Don’t try to sell in your first mails, keep your sales skills at bay!
First create a relationship. Tell stories that will lead to your final product introduction. Do a romance with your readers; court them with words of confidence and interest. Point them to great materials and sites. Easily tell them to ask you questions and do try to answers promptly.
Then as you introduce your product tell them the benefits they stand to gain. Tell them how the product has helped you and others you know. Be truthful. Never, ever promote what you don’t trust! form here you can make sales easily. See how phillip mansour uses this to make sales in Banner ad Blueprint.
Give a clear call to action. Tell them what to do. Here is where I see many lose it. They never tell their client what to do next. I noticed people love to follow. They love to be told what to do. So tell them where to click. Tell them what to buy, tell them the guarantees involved in buying that product, and assure them that you will personally give them the money back if the product doesn’t do what it claims to do. You need to be savvy but don’t over sell. Readers hate it when all you do is to sell.
Use your content to build this kind of relationship, and then you can confidently ask for the sale.
Never be afraid to ask when you have the relationship. As someone wisely said you cannot make a withdrawal where you haven made a deposit!
So here you are. What are you going to do with this information?
Apply it or let it slip by? I suggest you make out a plan to see how you implement this promptly then you will likely make your online story a successful one, for knowledge not applied quickly slips away.
Go see if you can build great relationships from your list today.
Happy list building.
